On the university teaching of public relations in Argentina

Abstract

Around the university teaching of Public Relations in Argentina. This article seeks to promote reflection on the way of teaching Public Relations from three perspectives. The first has to do with identifying Public Relations as a discipline, with their fields of study and scope to be linked to the pedagogy and didactics. The second seeks to find and identify the specific didactics of PublicRelations teaching. The third objective is to systematize, disseminate and encourage reflection on it from an introspective and self-critical outlook of the profession.
This requires a quali-quantitative survey of the curricula and pedagogical offers in Argentinean universities that offer the career, in terms of discovering the commonalities, differences and shortcomings in the offer of the career in general and its specific didacticism